Around half of Japanese shoppers engaged in webrooming, according to a survey conducted in March 2023. While 49 percent of respondents in Japan never performed webrooming, the largest share of experienced users stated that they occasionally researched products online to buy them in physical stores.
Share of shoppers engaging in webrooming in Japan as of 2023
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KPMG Japan. (September 27, 2023). Share of shoppers engaging in webrooming in Japan as of 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1453347/japan-usage-ratio-webrooming/
KPMG Japan. "Share of shoppers engaging in webrooming in Japan as of 2023." Chart. September 27, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1453347/japan-usage-ratio-webrooming/
KPMG Japan. (2023). Share of shoppers engaging in webrooming in Japan as of 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1453347/japan-usage-ratio-webrooming/
KPMG Japan. "Share of Shoppers Engaging in Webrooming in Japan as of 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1453347/japan-usage-ratio-webrooming/
KPMG Japan, Share of shoppers engaging in webrooming in Japan as of 2023 Statista, https://www.statista.com/statistics/1453347/japan-usage-ratio-webrooming/ (last visited November 23, 2024)
Share of shoppers engaging in webrooming in Japan as of 2023 [Graph], KPMG Japan, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1453347/japan-usage-ratio-webrooming/
