Distribution of online searches on Amazon and Google in the UK 2023, by category

Published by Daniela Coppola, Nov 9, 2024
In January 2023, two-thirds of pet supplies' online searches were carried out on Amazon in the UK. In turn, Google dominated in the fashion category, with 65 percent of online searches. The distribution was more even in the consumer electronics segment, where Amazon made up 49 percent of online searches.

Distribution of online searches on Amazon and Google in the UK in 2023, by category

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Release date

April 2023

Region

United Kingdom

Survey time period

January 2023

Special properties

85 million searches

Supplementary notes

The source analyzed 400 keyword searches performed within each retail category (11,200 total keywords) and considered these same search queries across both Amazon and Google.

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Topics

Google in the United Kingdom (UK)GoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Online search market worldwideOnline search market in the United States
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