Singles' Day leading soy sauce brands in China 2023

Published by
Xin Ou,
Feb 26, 2024

In 2023, Haitian recorded the best online sales of soy sauce among leading brands during the Singles' Day sales in China, making up around 30 percent of the total online sales revenue of soy sauce. Qianhe and Lee Kum Kee ranked the second and third, comprising 23.6 percent and 21.8 percent of the market, respectively. Tmall and JD.com were the major distribution channels of soy sauce.

Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand

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Release date

November 2023

Region

Asia, China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.

The data covers traditional e-commerce platforms and live e-commerce platforms, excluding Kuaishou.

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Topics

Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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