In 2023, Haitian recorded the best online sales of soy sauce among leading brands during the Singles' Day sales in China, making up around 30 percent of the total online sales revenue of soy sauce. Qianhe and Lee Kum Kee ranked the second and third, comprising 23.6 percent and 21.8 percent of the market, respectively. Tmall and JD.com were the major distribution channels of soy sauce.
Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.
The data covers traditional e-commerce platforms and live e-commerce platforms, excluding Kuaishou.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Syntun. (November 28, 2023). Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun. "Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand." Chart. November 28, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun. (2023). Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun. "Online Sales Distribution of Soy Sauce during The Singles' Day Campaign in China in 2023, by Brand." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun, Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand Statista, https://www.statista.com/statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/ (last visited December 19, 2024)
Online sales distribution of soy sauce during the Singles' Day campaign in China in 2023, by brand [Graph], Syntun, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
