Top ways for brands to demonstrate authenticity during BHM in the U.S. 2024
During a February 2024 survey in the United States, nearly half (or 47 percent) of respondents stated that addressing diversity and inclusion within their companies was the best way to demonstrate authenticity for brands during Black History Month (BHM). Collaborations with Black-owned businesses or creators and adoption of a year-round strategy for Black consumers followed with 42 and 40 percent, respectively.