Top ways for brands to demonstrate authenticity during BHM in the U.S. 2024

Published by
Michele Majidi,
Feb 27, 2024
During a February 2024 survey in the United States, nearly half (or 47 percent) of respondents stated that addressing diversity and inclusion within their companies was the best way to demonstrate authenticity for brands during Black History Month (BHM). Collaborations with Black-owned businesses or creators and adoption of a year-round strategy for Black consumers followed with 42 and 40 percent, respectively.

Best ways for brands to demonstrate authenticity during Black History Month (BHM) according to consumers in the United States as of February 2024

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Release date

February 2024

Region

United States

Survey time period

February 12 to 15, 2024

Number of respondents

843 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

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Statistics on " Inclusion and diversity in advertising and marketing in the United States "

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Other statistics that may interest you Inclusion and diversity in advertising and marketing in the United States

U.S. overview

4

Diversity in the industry

6

Multicultural advertising & marketing

3

Consumer perception of brands' approach to diversity and social issues

8

Consumer perception of brands' approach to ethnic diversity

5

Consumer perception of brands' approach to the LGBTQ+ community

8

Consumer perception of brands' approach to gender

3

Consumer perception of brands' approach to body diversity

3

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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