During a February 2024 survey in the United States, 46 percent of respondents aged 25 to 44 reported being in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. Among interviewees aged 45 to 54, the share stood at 20 percent.
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024, by age
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CivicScience. (February 20, 2024). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1453227/share-consumers-favor-brands-month-long-celebrations-united-states-age/
CivicScience. "Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024, by age." Chart. February 20, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1453227/share-consumers-favor-brands-month-long-celebrations-united-states-age/
CivicScience. (2024). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1453227/share-consumers-favor-brands-month-long-celebrations-united-states-age/
CivicScience. "Share of Consumers Who Were in Favor of Brands Celebrating Events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in The United States as of February 2024, by Age." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1453227/share-consumers-favor-brands-month-long-celebrations-united-states-age/
CivicScience, Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024, by age Statista, https://www.statista.com/statistics/1453227/share-consumers-favor-brands-month-long-celebrations-united-states-age/ (last visited December 21, 2024)
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024, by age [Graph], CivicScience, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1453227/share-consumers-favor-brands-month-long-celebrations-united-states-age/
