During the Singles' Day sales in 2023, Tmall made up 70 percent of the total online perfume and color cosmetic sales in China. The total GMV of traditional e-commerce platforms for fragrance and makeup products amounted to around 20.4 billion yuan. YSL was the most popular brand.
Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.
The statistics covered only traditional e-commerce platforms and Dian Tao.
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Syntun. (November 12, 2023). Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1453216/china-singles-day-fragrance-and-makeup-sales-distribution-by-platform/
Syntun. "Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform." Chart. November 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1453216/china-singles-day-fragrance-and-makeup-sales-distribution-by-platform/
Syntun. (2023). Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1453216/china-singles-day-fragrance-and-makeup-sales-distribution-by-platform/
Syntun. "Singles' Day Perfume and Color Cosmetics Sales Distribution in China in 2023, by E-commerce Platform." Statista, Statista Inc., 12 Nov 2023, https://www.statista.com/statistics/1453216/china-singles-day-fragrance-and-makeup-sales-distribution-by-platform/
Syntun, Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform Statista, https://www.statista.com/statistics/1453216/china-singles-day-fragrance-and-makeup-sales-distribution-by-platform/ (last visited November 21, 2024)
Singles' Day perfume and color cosmetics sales distribution in China in 2023, by e-commerce platform [Graph], Syntun, November 12, 2023. [Online]. Available: https://www.statista.com/statistics/1453216/china-singles-day-fragrance-and-makeup-sales-distribution-by-platform/
