During a February 2024 survey in the United States, 39 percent of respondents reported being in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. On the other hand, 30 percent of interviewees were against such celebrations.
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024
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Share of respondents
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CivicScience. (February 20, 2024). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience. "Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024." Chart. February 20, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience. (2024). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience. "Share of Consumers Who Were in Favor of Brands Celebrating Events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in The United States as of February 2024." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience, Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024 Statista, https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/ (last visited July 22, 2024)
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024 [Graph], CivicScience, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
