During a February 2024 survey in the United States, 39 percent of respondents reported being in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. On the other hand, 30 percent of interviewees were against such celebrations.
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024
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CivicScience. (February 20, 2024). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience. "Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024." Chart. February 20, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience. (2024). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience. "Share of Consumers Who Were in Favor of Brands Celebrating Events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in The United States as of February 2024." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
CivicScience, Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024 Statista, https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/ (last visited December 21, 2024)
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of February 2024 [Graph], CivicScience, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1453214/share-consumers-favor-brands-month-long-celebrations-united-states/
