During the Singles' Day sales in 2023, JD.com accounted for 61 percent of total online home appliance sales in China. The total GMV of traditional e-commerce platforms for home appliances amounted to almost 153 billion yuan. Midea and Haier dominated the B2C e-commerce electronics market.
Singles' Day household appliance/electronic sales distribution in China in 2023, by e-commerce platform
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.
The statistics covered only traditional e-commerce platforms and Dian Tao.
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Syntun. (November 12, 2023). Singles' Day household appliance/electronic sales distribution in China in 2023, by e-commerce platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1453194/china-singles-day-home-appliance-sales-distribution-by-platform/
Syntun. "Singles' Day household appliance/electronic sales distribution in China in 2023, by e-commerce platform." Chart. November 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1453194/china-singles-day-home-appliance-sales-distribution-by-platform/
Syntun. (2023). Singles' Day household appliance/electronic sales distribution in China in 2023, by e-commerce platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1453194/china-singles-day-home-appliance-sales-distribution-by-platform/
Syntun. "Singles' Day Household Appliance/Electronic Sales Distribution in China in 2023, by E-commerce Platform." Statista, Statista Inc., 12 Nov 2023, https://www.statista.com/statistics/1453194/china-singles-day-home-appliance-sales-distribution-by-platform/
Syntun, Singles' Day household appliance/electronic sales distribution in China in 2023, by e-commerce platform Statista, https://www.statista.com/statistics/1453194/china-singles-day-home-appliance-sales-distribution-by-platform/ (last visited December 23, 2024)
Singles' Day household appliance/electronic sales distribution in China in 2023, by e-commerce platform [Graph], Syntun, November 12, 2023. [Online]. Available: https://www.statista.com/statistics/1453194/china-singles-day-home-appliance-sales-distribution-by-platform/