Singles' Day leading household appliance brands on JD.com China 2023, based on GMV

Published by
Xin Ou,
Feb 26, 2024

In 2023, Midea generated a gross merchandise volume (GMV) of approximately 5.82 billion yuan on JD.com during Singles' Day sales in China. Haier followed closely with 5.8 billion yuan. JD.com was the main distribution channel of home appliances/electronics during that period.

Singles' Day leading household appliance/electronic brands on JD.com in China in November 2023, based on gross merchandise volume (GMV) (in million yuan)

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Release date

November 2023

Region

China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023.

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