The majority of Japanese consumers researched products before buying, as revealed in a survey conducted in August 2023. Over 60 percent of respondents across all age groups stated that they made sure to research their desired products sufficiently before making a purchase, with the highest share of elderly consumers aged 70 to 74 years.
Share of shoppers doing research before making purchases in Japan as of August 2023, by age group
Figures represent the share of respondents who fully or mainly agreed to the following statement:
"When I want to buy something, I will make sure to collect enough information beforehand."Â Â
Sample size of age groups: 20 to 29 years: n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
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NLI Research Institute. (March 7, 2024). Share of shoppers doing research before making purchases in Japan as of August 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1452849/japan-shopper-research-before-buying-by-age/
NLI Research Institute. "Share of shoppers doing research before making purchases in Japan as of August 2023, by age group." Chart. March 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1452849/japan-shopper-research-before-buying-by-age/
NLI Research Institute. (2024). Share of shoppers doing research before making purchases in Japan as of August 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1452849/japan-shopper-research-before-buying-by-age/
NLI Research Institute. "Share of Shoppers Doing Research before Making Purchases in Japan as of August 2023, by Age Group." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1452849/japan-shopper-research-before-buying-by-age/
NLI Research Institute, Share of shoppers doing research before making purchases in Japan as of August 2023, by age group Statista, https://www.statista.com/statistics/1452849/japan-shopper-research-before-buying-by-age/ (last visited December 22, 2024)
Share of shoppers doing research before making purchases in Japan as of August 2023, by age group [Graph], NLI Research Institute, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1452849/japan-shopper-research-before-buying-by-age/
