Young consumers were more likely to make impulse purchases, as revealed in a survey conducted in August 2023. Over 29 percent of respondents in their twenties stated that they would make purchases on impulse without a plan. In contrast, the share was 20 percent lower among consumers aged 70 to 74 years.
Share of consumers making impulse purchases in Japan as of August 2023, by age group
Figures represent the share of respondents who fully or mainly agreed to the following statement:
"Rather than making purchases with a plan, I often buy on impulse."Â Â
Sample size of age groups: 20 to 29 years: n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
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NLI Research Institute. (March 7, 2024). Share of consumers making impulse purchases in Japan as of August 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute. "Share of consumers making impulse purchases in Japan as of August 2023, by age group." Chart. March 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute. (2024). Share of consumers making impulse purchases in Japan as of August 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute. "Share of Consumers Making Impulse Purchases in Japan as of August 2023, by Age Group." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute, Share of consumers making impulse purchases in Japan as of August 2023, by age group Statista, https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/ (last visited December 22, 2024)
Share of consumers making impulse purchases in Japan as of August 2023, by age group [Graph], NLI Research Institute, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
