People buying products due to celebrity ads in selected countries worldwide 2024

When it comes to the people buying products due to celebrity ads in selected countries worldwide, Brazil ranks the highest in this list. 46 percent of consumer in Brazil share this attitude. Following in the second place is Nigeria, while Czechia can be found at the bottom of the ranking.
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Share of people buying products due to celebrity or influencer ads in 56 countries & territories worldwide, as of February 2024

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Number of respondents

460 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with? I have bought products because celebrities or influencers advertised the?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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