Change in media ad spending in the U.S. 2023, by platform

Published by
J. G. Navarro,
Mar 4, 2024
In 2023, spending on experiential marketing in multicultural media in the United States rose over 15 percent, making it the fastest-growing channel among the presented platforms. Influencer marketing followed, with a 13.6-percent growth rate, while brand and content marketing rounded up the top three with an increase rate of nearly 12 percent. TV advertising, relational marketing, and digital advertising were the leading multicultural media ad channels by spending in the U.S. in 2023.

Change in multicultural media spending in the United States in 2023, by platform

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Release date

February 2024

Region

United States

Survey time period

2023

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Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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