According to a survey conducted in January 2024 in Japan, Nike was particularly popular among younger respondents from 15 to 19 years old, with 23 percent naming it their favorite sneaker brand. The results revealed that internationally successful footwear and sports brands headquartered in the United States and Germany were particularly popular among younger Japanese consumers.
Two brands, namely ASICS and Sketchers, were solely mentioned by the age group of 15 to 19 years and the age group of 60 to 64 years, respectively.
Most popular sneaker brands in Japan as of January 2024, by age group
Characteristic
15-19 years
20-29 years
30-39 years
40-49 years
50-59 years
60-64 years
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survey on smartphone among LINE users; only one answer allowed
Method of interview
Online survey
Supplementary notes
Original question: "What is your favorite sneaker brand?"
Sample size of each age group were as followed: 15 to 19 years: n=526 20 to 29 years: n=1,054 30 to 39 years: n=1,050 40 to 49 years 50 to 59 years: n=1,050 60 to 64 years: n=526
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LINE Research. (February 15, 2024). Most popular sneaker brands in Japan as of January 2024, by age group [Graph]. In Statista. Retrieved August 04, 2024, from https://www.statista.com/statistics/1452435/japan-leading-sneaker-brands-by-age-2024/
LINE Research. "Most popular sneaker brands in Japan as of January 2024, by age group." Chart. February 15, 2024. Statista. Accessed August 04, 2024. https://www.statista.com/statistics/1452435/japan-leading-sneaker-brands-by-age-2024/
LINE Research. (2024). Most popular sneaker brands in Japan as of January 2024, by age group. Statista. Statista Inc.. Accessed: August 04, 2024. https://www.statista.com/statistics/1452435/japan-leading-sneaker-brands-by-age-2024/
LINE Research. "Most Popular Sneaker Brands in Japan as of January 2024, by Age Group." Statista, Statista Inc., 15 Feb 2024, https://www.statista.com/statistics/1452435/japan-leading-sneaker-brands-by-age-2024/
LINE Research, Most popular sneaker brands in Japan as of January 2024, by age group Statista, https://www.statista.com/statistics/1452435/japan-leading-sneaker-brands-by-age-2024/ (last visited August 04, 2024)
Most popular sneaker brands in Japan as of January 2024, by age group [Graph], LINE Research, February 15, 2024. [Online]. Available: https://www.statista.com/statistics/1452435/japan-leading-sneaker-brands-by-age-2024/
