U.S. Hispanics: what influences purchase decisions when shopping for apparel 2024

Published by Statista Research Department, Feb 21, 2024
In early 2024, over one third of Hispanic Americans surveyed stated that comfort was the primary factor influencing their purchase decision when shopping for clothing and accessories. Many also found quality, durability, and price important when making purchases. That year, ethical and environmental production were more important to Hispanic Americans than non-Hispanic Americans.

Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping for clothing and accessories in the United States in 2024

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Release date

February 2024

Region

United States

Survey time period

February 15 to February 19, 2024

Number of respondents

1,864*

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic holiday shoppers

Supplementary notes

* Specifically the source surveyed 383 Hispanic Americans and 1,481 non-Hispanic Americans.

This question was phrased by the source as follows: "Which of the following is most important to you when purchasing clothing and accessories?"

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U.S. Hispanics: shopping behaviorU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorHispanic health in the U.S.Hispanic population in the U.S.
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