Leading features of retail technology partners according to brands in Europe 2023

Published by Statista Research Department, Mar 4, 2024

During a survey carried out in the last quarter of 2023, 45 percent of responding brands (advertisers) from France, Germany, and the United Kingdom stated that access to multi-retailer networks should be a key consideration for choosing a technology partner for retail media. Unique audiences and relevant data ranked second, named by 44 percent of respondents.

Leading features of retail technology partners according to brands in Western Europe in 4th quarter 2023

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Source

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Release date

February 2024

Region

Europe, France, Germany, United Kingdom

Survey time period

Q4 2023

Number of respondents

261 respondents

Supplementary notes

The survey was carried out among respondents from France, Germany, and the United Kingdom. <br>The source does not provide a date of survey or information on the type of survey used. 

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Overview

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Major players

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Germany

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France

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United Kingdom

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Marketer insights

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