Adoption of retail media offerings among agencies in Western Europe 2023

Published by Statista Research Department, Jun 4, 2024

During a survey carried out in the last quarter of 2023, half of responding advertising and media agencies from France, Germany, and the United Kingdom stated their organizations were investing in retail media onsite and offsite. More than 2 in 10 said that they were only investing in onsite retail media but were planning to expand to offsite in the future.

Adoption of retail media offerings among advertising/media agencies in Western Europe as in 4th quarter 2023

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Source

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Release date

February 2024

Region

Europe, France, Germany, United Kingdom

Survey time period

Q4 2023

Number of respondents

385*

Supplementary notes

* The survey was carried out among 385 brands and agencies. A separate number of respondents for agencies only was not provided.
The survey was carried out among respondents from France, Germany, and the United Kingdom.
The source does not provide information on the type of survey used.

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