During a survey carried out in the last quarter of 2023, 58 percent of responding brands and 51 percent of responding advertising/media agencies said they wanted to see verticals other than retail create retail media-like offerings. Global retail media market was estimated at roughly 126 billion U.S. dollars in 2023.
Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023
The survey was carried out among respondents from Brazil, France, Germany, India, Japan, Singapore, South Korea, the United Kingdom, and the United States. <br>The source does not provide information on the type of survey used.
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eMarketer. (August 16, 2024). Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1452338/verticals-retail-media-offerings/
eMarketer. "Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023." Chart. August 16, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1452338/verticals-retail-media-offerings/
eMarketer. (2024). Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1452338/verticals-retail-media-offerings/
eMarketer. "Share of Brands and Agencies That Would like to See Verticals Other than Retail Create Retail Media-like Offerings Worldwide as in 4th Quarter 2023." Statista, Statista Inc., 16 Aug 2024, https://www.statista.com/statistics/1452338/verticals-retail-media-offerings/
eMarketer, Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023 Statista, https://www.statista.com/statistics/1452338/verticals-retail-media-offerings/ (last visited September 27, 2024)
Share of brands and agencies that would like to see verticals other than retail create retail media-like offerings worldwide as in 4th quarter 2023 [Graph], eMarketer, August 16, 2024. [Online]. Available: https://www.statista.com/statistics/1452338/verticals-retail-media-offerings/
