Over 46 percent of shoppers in Japan revealed that they had received wrong or substandard products from online orders, as revealed in a survey conducted in December 2023. The leading action after receiving said products was to immediately contact the vendor to demand an exchange or refund. While many online shoppers decided to take action, close to 10 percent of respondents gave up because it was an inexpensive purchase.
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023
Original question: "When you purchased an item during online shopping, how did you react when you received a product that was different from what you expected? Among the following, please choose all that apply."
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CAA. (February 1, 2024). Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA. "Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023." Chart. February 1, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA. (2024). Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA. "Most Common Actions Taken by Online Shoppers When Receiving a Wrong Product in Japan as of December 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA, Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 Statista, https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/ (last visited December 30, 2024)
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 [Graph], CAA, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
