Over 46 percent of shoppers in Japan revealed that they had received wrong or substandard products from online orders, as revealed in a survey conducted in December 2023. The leading action after receiving said products was to immediately contact the vendor to demand an exchange or refund. While many online shoppers decided to take action, close to 10 percent of respondents gave up because it was an inexpensive purchase.
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Original question: "When you purchased an item during online shopping, how did you react when you received a product that was different from what you expected? Among the following, please choose all that apply."
Learn more about how Statista can support your business.
CAA. (February 1, 2024). Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA. "Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023." Chart. February 1, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA. (2024). Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA. "Most Common Actions Taken by Online Shoppers When Receiving a Wrong Product in Japan as of December 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
CAA, Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 Statista, https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/ (last visited February 22, 2025)
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 [Graph], CAA, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.