Leading problems CEOs wanted marketing to help them solve in the U.S. 2023

Published by
J. G. Navarro,
Feb 21, 2024
During a survey among chief executive officers (CEOs) in the United States concluded in October 2023, respondents were asked to select the five problems they wanted marketing to help them solve. Over half (or 52 percent) of the interviewees mentioned creating new customers, retaining existing ones, and driving revenue growth. Driving sales and growing market shares and staying ahead, differentiating, and growing faster than their competition followed, mentioned by 45 and 44 percent of respondents, respectively.

Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023

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Sources

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Release date

February 2024

Region

United States

Survey time period

September 9 to October 4, 2023

Number of respondents

75 respondents

Special properties

among CEOs from organizations with at least 250 million U.S. dollars in annual revenues

Supplementary notes

The source does not specify the survey type.
Up to five answers were possible.

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Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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