During a survey among chief executive officers (CEOs) in the United States concluded in October 2023, respondents were asked to select the five problems they wanted marketing to help them solve. Over half (or 52 percent) of the interviewees mentioned creating new customers, retaining existing ones, and driving revenue growth. Driving sales and growing market shares and staying ahead, differentiating, and growing faster than their competition followed, mentioned by 45 and 44 percent of respondents, respectively.
Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023
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MarketingCharts. (February 16, 2024). Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1452278/problems-ceo-help-marketing-united-states/
MarketingCharts. "Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023." Chart. February 16, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1452278/problems-ceo-help-marketing-united-states/
MarketingCharts. (2024). Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1452278/problems-ceo-help-marketing-united-states/
MarketingCharts. "Leading Problems Chief Executive Officers (Ceos) Wanted Marketing to Help Them Solve in The United States as of October 2023." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1452278/problems-ceo-help-marketing-united-states/
MarketingCharts, Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023 Statista, https://www.statista.com/statistics/1452278/problems-ceo-help-marketing-united-states/ (last visited July 22, 2024)
Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of October 2023 [Graph], MarketingCharts, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1452278/problems-ceo-help-marketing-united-states/