During a survey carried out among marketers in nine countries worldwide, the conversion rate - the number of viewers who converted as a share of the total number of viewers - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, with 26.5 percent of professionals relying on it. Click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - came second, with almost 24 percent of marketers choosing it.
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
The survey demographic consists of representatives from the following countries: Canada, China, England, France, India, Spain, United Arab Emirates, the United States, and Vietnam.
Learn more about how Statista can support your business.
Mailmodo. (January 31, 2024). Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023 [Graph]. In Statista. Retrieved April 14, 2025, from https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. "Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed April 14, 2025. https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. (2024). Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023. Statista. Statista Inc.. Accessed: April 14, 2025. https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. "Key Metrics Other than Open Rates Used by Marketers to Determine E-mail Marketing Campaign Success Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo, Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023 Statista, https://www.statista.com/statistics/1452014/email-marketing-metrics/ (last visited April 14, 2025)
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1452014/email-marketing-metrics/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
