During a survey carried out among marketers in nine countries worldwide, the conversion rate - the number of viewers who converted as a share of the total number of viewers - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, with 26.5 percent of professionals relying on it. Click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - came second, with almost 24 percent of marketers choosing it.
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023
The survey demographic consists of representatives from the following countries: Canada, China, England, France, India, Spain, United Arab Emirates, the United States, and Vietnam.
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Mailmodo. (January 31, 2024). Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. "Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. (2024). Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo. "Key Metrics Other than Open Rates Used by Marketers to Determine E-mail Marketing Campaign Success Worldwide as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1452014/email-marketing-metrics/
Mailmodo, Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023 Statista, https://www.statista.com/statistics/1452014/email-marketing-metrics/ (last visited December 22, 2024)
Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1452014/email-marketing-metrics/
