During an online 2023 survey in Europe, half of the responding ad tech vendors said they would introduce sustainability to their media plans. Meanwhile, more than a quarter (or 28 percent) of respondents among advertisers stated that they added sustainability to their RFPs.
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type
Characteristic
Yes, we add it to our RFPs
Yes, we will be introducing it soon
Yes, but we do not have it included
No
Don't know
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IAB Europe. (November 23, 2023). Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. "Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. (2023). Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. "Presence of Sustainability in Media Plans in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe, Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/ (last visited August 24, 2024)
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/