Presence of sustainability in media plans in Europe 2023, by stakeholder type

Published by Statista Research Department, Feb 22, 2024
During an online 2023 survey in Europe, half of the responding ad tech vendors said they would introduce sustainability to their media plans. Meanwhile, more than a quarter (or 28 percent) of respondents among advertisers stated that they added sustainability to their RFPs.

Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type

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Release date

November 2023

Region

Europe

Survey time period

July and August 2023

Number of respondents

396 respondents

Method of interview

Online survey

Supplementary notes

RFP stands for 'request for proposal.'
The source does not provide any information regarding percentage points exceeding or missing 100 percent.

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Topics

Sustainability in advertising & marketing in EuropeSustainabilitySustainability in the tech industrySustainability in e-commerceSustainability in advertising & marketing worldwide
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