During an online 2023 survey in Europe, half of the responding ad tech vendors said they would introduce sustainability to their media plans. Meanwhile, more than a quarter (or 28 percent) of respondents among advertisers stated that they added sustainability to their RFPs.
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type
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IAB Europe. (November 23, 2023). Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. "Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. (2023). Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. "Presence of Sustainability in Media Plans in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe, Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/ (last visited October 31, 2024)
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/