During an online 2023 survey among advertisers, agencies, publishers and ad tech vendors in Europe, 10 percent of respondents stated that their companies achieved net zero. On the other hand, 16 percent reported no progress to net zero.
Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023
Characteristic
Share of respondents
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IAB Europe. (November 23, 2023). Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. "Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023." Chart. November 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. (2023). Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. "Level of Progress towards Net Zero in The Programmatic Advertising Industry in Europe as of August 2023." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe, Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023 Statista, https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/ (last visited July 22, 2024)
Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2023 [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/