During an online 2024 survey among advertisers, agencies, publishers and ad tech vendors in Europe, seven percent of responding advertisers, five percent of responding agencies, three percent of responding publishers, and two percent of responding AdTech vendors stated that their companies achieved net zero.
Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type
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IAB Europe. (November 4, 2024). Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. "Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type." Chart. November 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. (2024). Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe. "Level of Progress towards Net Zero in The Programmatic Advertising Industry in Europe as of August 2024, by Stakeholder Type." Statista, Statista Inc., 4 Nov 2024, https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
IAB Europe, Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type Statista, https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/ (last visited December 22, 2024)
Level of progress towards net zero in the programmatic advertising industry in Europe as of August 2024, by stakeholder type [Graph], IAB Europe, November 4, 2024. [Online]. Available: https://www.statista.com/statistics/1451838/progress-towards-net-zero-programmatic-advertising-industry-europe/
