During an online 2023 survey in Europe, 85 percent of responding advertisers stated that sustainability was their strategic focus for programmatic advertising to some or a great extent. The respective share among agencies stood at 71 percent.
Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type
Characteristic
Yes, to a great extent
Yes, to some extent
No
Don't know
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IAB Europe. (November 23, 2023). Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1451837/sustainability-strategic-focus-programmatic-advertising-europe-stakeholder/
IAB Europe. "Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1451837/sustainability-strategic-focus-programmatic-advertising-europe-stakeholder/
IAB Europe. (2023). Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1451837/sustainability-strategic-focus-programmatic-advertising-europe-stakeholder/
IAB Europe. "Sustainability as a Strategic Focus for Programmatic Advertising in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451837/sustainability-strategic-focus-programmatic-advertising-europe-stakeholder/
IAB Europe, Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/1451837/sustainability-strategic-focus-programmatic-advertising-europe-stakeholder/ (last visited July 22, 2024)
Sustainability as a strategic focus for programmatic advertising in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451837/sustainability-strategic-focus-programmatic-advertising-europe-stakeholder/