During a survey carried out between September 2022 and January 2023, answers of responding marketing managers from Austria, Germany, and Switzerland revealed that in the future, artificial intelligence (AI) would be most intensively used around consumer insights, followed by marketing execution. The respondents foresaw the least intensive usage in strategy.
Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023
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SRH Berlin University of Applied Sciences. (July 14, 2023). Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. "Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023." Chart. July 14, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. (2023). Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences. "Marketing Segments with Most Intensive Use of Artificial Intelligence (Ai) in The Future in Austria, Germany, and Switzerland as of January 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
SRH Berlin University of Applied Sciences, Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 Statista, https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/ (last visited December 31, 2024)
Marketing segments with most intensive use of artificial intelligence (AI) in the future in Austria, Germany, and Switzerland as of January 2023 [Graph], SRH Berlin University of Applied Sciences, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1451622/future-use-ai-marketing-application-gsa/
