During a survey carried out between September 2022 and January 2023, 40.6 percent of responding marketing managers from Austria, Germany, and Switzerland said that they had already used artificial intelligence (AI) in their work. In 2018, the share stood at 26.5 percent.
Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023
Characteristic
Share of respondents
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SRH Berlin University of Applied Sciences. (July 14, 2023). Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences. "Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023." Chart. July 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences. (2023). Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences. "Share of Marketers Who Used Artificial Intelligence (Ai) Use in Austria, Germany, and Switzerland as of January 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1451621/use-ai-marketing-gsa/
SRH Berlin University of Applied Sciences, Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023 Statista, https://www.statista.com/statistics/1451621/use-ai-marketing-gsa/ (last visited July 22, 2024)
Share of marketers who used artificial intelligence (AI) use in Austria, Germany, and Switzerland as of January 2023 [Graph], SRH Berlin University of Applied Sciences, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1451621/use-ai-marketing-gsa/