U.S.: influence of a car brand's origin on consumers' purchasing decision 2023

Share of consumers in the United States who would be prepared to buy a car based on the car brand’s country of origin, as of July 2023

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Release date

October 2023

Region

United States

Survey time period

June 28 to July 17, 2023

Number of respondents

800 respondents

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "Would you be prepared to buy a car from a brand based in...? "
The results presented here include respondents who selected "Yes, absolutely" or "Yes, probably"" when answering this question.

Respondents came from national samples from each country. The quota approach was employed to ensure that the sample was representative of gender and age.

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