Leading digital retail media markets in Europe 2023

Published by Statista Research Department, Feb 20, 2024
In 2023, Germany was the largest digital retail media market in Europe, with advertising revenues of 1.71 billion U.S. dollars or roughly 1.55 billion euros (at December 2023 exchange rates). United Kingdom and France followed with 1.4 billion and 795 million dollars, respectively. Poland was the largest market from Central and Eastern Europe, ranked seventh, with a digital media ad revenue of 201 million dollars.

Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars)

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Release date

February 2024

Region

Europe

Survey time period

2023

Special properties

businesses based in Russia and Turkey not included

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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