In 2023, Germany was the largest digital retail media market in Europe, with advertising revenues of 1.71 billion U.S. dollars or roughly 1.55 billion euros (at December 2023 exchange rates). United Kingdom and France followed with 1.4 billion and 795 million dollars, respectively. Poland was the largest market from Central and Eastern Europe, ranked seventh, with a digital media ad revenue of 201 million dollars.
Digital retail media advertising revenue in Europe in 2023, by country
(in million U.S. dollars)
Characteristic
Revenue in million U.S. dollars
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Statista. (February 16, 2024). Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1451423/retail-media-countries-europe/
Statista. "Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars)." Chart. February 16, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1451423/retail-media-countries-europe/
Statista. (2024). Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1451423/retail-media-countries-europe/
Statista. "Digital Retail Media Advertising Revenue in Europe in 2023, by Country (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/1451423/retail-media-countries-europe/
Statista, Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars) Statista, https://www.statista.com/statistics/1451423/retail-media-countries-europe/ (last visited August 24, 2024)
Digital retail media advertising revenue in Europe in 2023, by country (in million U.S. dollars) [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/1451423/retail-media-countries-europe/