In the first quarter of 2024, video ads accounted for 63.92 percent of all mobile game advertising creatives on digital platforms worldwide. The second most popular format were images, accounting for 23.37 percent of all creatives.
May 2024
Worldwide
Q1 2024
on digital platforms only
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Free-to-play (F2P) games
Premium games
In-game purchases
In-game advertising
Gaming subscriptions
In-game monetization leaders
Spotlight: continuous monetization through live service games
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
