Leading mobile game creatives worldwide 2024, by type

Published by Statista Research Department, Sep 26, 2024

In the first quarter of 2024, video ads accounted for 63.92 percent of all mobile game advertising creatives on digital platforms worldwide. The second most popular format were images, accounting for 23.37 percent of all creatives.

Distribution of mobile game advertising creatives worldwide in 1st quarter 2024, by type

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Release date

May 2024

Region

Worldwide

Survey time period

Q1 2024

Special properties

on digital platforms only

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Statistics on " Gaming monetization "

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Other statistics that may interest you Gaming monetization

Overview

6

Free-to-play (F2P) games

5

Premium games

7

In-game purchases

8

In-game advertising

6

Gaming subscriptions

7

In-game monetization leaders

7

Spotlight: continuous monetization through live service games

8

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Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
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