Leading mobile game genres worldwide 2024, by share of advertisers

Published by Statista Research Department, Sep 26, 2024

In the first quarter of 2024, casual mobile game advertisers accounted for 36.62 percent of all mobile game advertisers on digital platforms worldwide. Puzzles ranked second, with 13.12 percent.

Leading mobile game genres worldwide in 1st quarter 2024, by share of advertisers

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Release date

May 2024

Region

Worldwide

Survey time period

Q1 2024

Special properties

advertising on digital platforms only

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Statistics on " Gaming monetization "

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Other statistics that may interest you Gaming monetization

Overview

6

Free-to-play (F2P) games

5

Premium games

7

In-game purchases

8

In-game advertising

6

Gaming subscriptions

7

In-game monetization leaders

7

Spotlight: continuous monetization through live service games

8

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Topics

Gaming monetizationMobile gaming market in the United StatesMobile app monetizationVideo gaming worldwideVideo gaming and the metaverse
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