According to a survey carried out in January and February of 2024 in the UK, freshness and price were the two most important factors when shopping for fruit and vegetables. Some 80 percent of respondents stated that freshness influences their decision when buying such products.
Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (February 12, 2024). Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. "Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024." Chart. February 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. (2024). Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. "Leading Factors Influencing Fruit and Vegetable Purchases in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov, Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/ (last visited December 21, 2024)
Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 [Graph], YouGov, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1451266/fruit-and-vegetable-purchase-factors-uk/