As of February 2023, around 44 percent of parents of children under 18 surveyed in the United States reported strongly or somewhat supporting brands using generative artificial intelligence to make advertisements. On the other hand, 13 percent of the interviewees strongly or somewhat opposed AI use in advertising. Overall, little more than one-third of U.S. adults supported generative AI in ads.
Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Related reports: Available to download in PDF or PPTX format
All data
in one format
Perception of generative artificial intelligence (AI) use in advertising in the United States
34 page/s
English
pptx
Detailed references
Everything on "Perception of generative artificial intelligence (AI) use in advertising in the United States" in one document: edited and divided
into chapters, including detailed references.
Learn more about how Statista can support your business.
Harris Poll. (February 6, 2023). Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1451246/parents-attitudes-brands-using-generative-artificial-intelligence-ads-united-states/
Harris Poll. "Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023." Chart. February 6, 2023. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1451246/parents-attitudes-brands-using-generative-artificial-intelligence-ads-united-states/
Harris Poll. (2023). Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1451246/parents-attitudes-brands-using-generative-artificial-intelligence-ads-united-states/
Harris Poll. "Attitudes toward Brands Using Generative Artificial Intelligence (Ai) to Make Advertisements among Parents of Children under 18 in The United States as of February 2023." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1451246/parents-attitudes-brands-using-generative-artificial-intelligence-ads-united-states/
Harris Poll, Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023 Statista, https://www.statista.com/statistics/1451246/parents-attitudes-brands-using-generative-artificial-intelligence-ads-united-states/ (last visited April 26, 2025)
Attitudes toward brands using generative artificial intelligence (AI) to make advertisements among parents of children under 18 in the United States as of February 2023 [Graph], Harris Poll, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1451246/parents-attitudes-brands-using-generative-artificial-intelligence-ads-united-states/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
