During a September 2023 survey carried out among digital media professionals from the United States, 37 percent of respondents stated that they believed that brands should be the entities that oversee brand risk mitigation efforts. One in three named agencies in that context.
Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2023
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Integral Ad Science. (December 31, 2023). Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science. "Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2023." Chart. December 31, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science. (2023). Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science. "Entity Responsible for Overseeing Brand Risk Mitigation Efforts According to Digital Media Professionals in The United States as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1451215/entity-responsible-brand-risk-mitigation-usa/
Integral Ad Science, Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2023 Statista, https://www.statista.com/statistics/1451215/entity-responsible-brand-risk-mitigation-usa/ (last visited October 02, 2024)
Entity responsible for overseeing brand risk mitigation efforts according to digital media professionals in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1451215/entity-responsible-brand-risk-mitigation-usa/