According to a survey conducted in December 2023, about 63.5 percent of the respondents in China considered price/discount as one of the most important factors when choosing a shopping platform/app. Authenticity guarantee as well as return and exchange convenience were also among the top three factors, with 52.3 percent and 47.3 percent of respondents, respectively, taking them into consideration.
Most important factors when choosing a shopping platform/app in China 2023
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iResearch. (January 26, 2024). Most important factors when choosing a shopping platform/app in China 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1451068/china-shopping-platform-app-selection-factors/
iResearch. "Most important factors when choosing a shopping platform/app in China 2023." Chart. January 26, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1451068/china-shopping-platform-app-selection-factors/
iResearch. (2024). Most important factors when choosing a shopping platform/app in China 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1451068/china-shopping-platform-app-selection-factors/
iResearch. "Most Important Factors When Choosing a Shopping Platform/App in China 2023." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1451068/china-shopping-platform-app-selection-factors/
iResearch, Most important factors when choosing a shopping platform/app in China 2023 Statista, https://www.statista.com/statistics/1451068/china-shopping-platform-app-selection-factors/ (last visited December 23, 2024)
Most important factors when choosing a shopping platform/app in China 2023 [Graph], iResearch, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1451068/china-shopping-platform-app-selection-factors/
