According to a survey conducted in June 2023, around 42.11 percent of the respondents in China chose Pechoin as their favorite domestic cosmetic brand. Perfect Diary also attracted 39.56 percent of the respondents. These two brands were also among the most recognized domestic cosmetic brands in China.
Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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iiMedia Research. (June 13, 2023). Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research. "Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand." Chart. June 13, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research. (2023). Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research. "Favorability of Native China-chic Beauty and Cosmetics Brands in China as of June 2023, by Brand." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research, Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand Statista, https://www.statista.com/statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/ (last visited December 03, 2024)
Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand [Graph], iiMedia Research, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
