In 2022, the most effective advertising market in the Middle East and North Africa was Mohammed Bin Rashid Global Inititiatives' The Warm Winter Livestream in the UAE, with 39.6 points. The UAE Government Media Office, a government organisation, helped those across the world who were struggling during winter.
Most effective advertising campaigns in MENA in 2022
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2023 rankings reflect the results of award shows that ran in 2022)."
The release date is the date of access.
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WARC. (February 14, 2024). Most effective advertising campaigns in MENA in 2022 (index score) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1451013/mena-most-effective-advertising-campaigns/
WARC. "Most effective advertising campaigns in MENA in 2022 (index score)." Chart. February 14, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1451013/mena-most-effective-advertising-campaigns/
WARC. (2024). Most effective advertising campaigns in MENA in 2022 (index score). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1451013/mena-most-effective-advertising-campaigns/
WARC. "Most Effective Advertising Campaigns in Mena in 2022 (Index Score)." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1451013/mena-most-effective-advertising-campaigns/
WARC, Most effective advertising campaigns in MENA in 2022 (index score) Statista, https://www.statista.com/statistics/1451013/mena-most-effective-advertising-campaigns/ (last visited December 30, 2024)
Most effective advertising campaigns in MENA in 2022 (index score) [Graph], WARC, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1451013/mena-most-effective-advertising-campaigns/