Loyalty to shavers & razors among men in the U.S. 2023, by brand

Published by Statista Research Department, Feb 19, 2024
In 2023, Gillette was the shaver & razor brand with the highest share (about 90 percent) of brand loyalty among male consumers in the United States. Wahl and Panasonic followed with 85 and 81 percent, respectively.

Interested in more detailed results covering all brands of this ranking and many more? Explore Consumer Insights Brand Profiles. These statistics show results of the Brand KPI survey.

Shavers & razors loyalty among men in the United States in 2023, by brand

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Number of respondents

563 respondents

Age group

18-64 years

Special properties

male respondents who have used the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to shavers & razors, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

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