According to a 2023 survey, the youngest demographic groups, Gen Z and millennials, rely more on video streaming's price promotions than the older generations in the U.S. Around two in three Gen Z consumers subscribed to streaming offers through a price promotion with their telecommunications provider. By contrast, the share of baby boomers having such a bundle amounted to 23 percent.
Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation
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KPMG US. (November 15, 2023). Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US. "Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation." Chart. November 15, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US. (2023). Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US. "Share of Consumers Subscribing to at Least One Streaming Service through a Price Promotion with Cell Phone Carriers in The United States as of August 2023, by Generation." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1450969/price-promotion-video-streaming-users-us/
KPMG US, Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation Statista, https://www.statista.com/statistics/1450969/price-promotion-video-streaming-users-us/ (last visited January 06, 2025)
Share of consumers subscribing to at least one streaming service through a price promotion with cell phone carriers in the United States as of August 2023, by generation [Graph], KPMG US, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1450969/price-promotion-video-streaming-users-us/
