In the U.S., over half of Gen Z respondents to a 2023 survey stated that favorite new shows added to a streaming service was the most important factor content-wise for them to subscribe to the service. Another 44 percent revealed that favorite older TV series was an important factor when considering a video streaming subscription. By contrast, seven percent stated the availability of children's programming influencing the decision on a platform.
Important content factors when considering a video streaming subscription among Generation Z in the United States as of August 2023
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KPMG US. (November 15, 2023). Important content factors when considering a video streaming subscription among Generation Z in the United States as of August 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1450959/gen-z-factors-video-streaming-subscription-us/
KPMG US. "Important content factors when considering a video streaming subscription among Generation Z in the United States as of August 2023." Chart. November 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1450959/gen-z-factors-video-streaming-subscription-us/
KPMG US. (2023). Important content factors when considering a video streaming subscription among Generation Z in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1450959/gen-z-factors-video-streaming-subscription-us/
KPMG US. "Important Content Factors When Considering a Video Streaming Subscription among Generation Z in The United States as of August 2023." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1450959/gen-z-factors-video-streaming-subscription-us/
KPMG US, Important content factors when considering a video streaming subscription among Generation Z in the United States as of August 2023 Statista, https://www.statista.com/statistics/1450959/gen-z-factors-video-streaming-subscription-us/ (last visited November 21, 2024)
Important content factors when considering a video streaming subscription among Generation Z in the United States as of August 2023 [Graph], KPMG US, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1450959/gen-z-factors-video-streaming-subscription-us/
