In 2023, nearly 50 percent of U.S. participants in a survey aged between 18 and 24 years stated that they used celebrity beauty products. Around 22 percent of them said that they would define themselves as "intending to use" celebrity beauty cosmetics brands.
Popularity of celebrity cosmetics brands in the United States in 2023, by age group
U.S. consumers who are aware of celebrity beauty brands
Supplementary notes
The source specifies that the data was weighed by U.S. Census 18+. The sources asked respondents which option described best their experience with celebrity beauty brands.
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CivicScience. (October 18, 2023). Popularity of celebrity cosmetics brands in the United States in 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1450876/popularity-of-celebrity-cosmetics-brands-in-the-us-by-age-group/
CivicScience. "Popularity of celebrity cosmetics brands in the United States in 2023, by age group." Chart. October 18, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1450876/popularity-of-celebrity-cosmetics-brands-in-the-us-by-age-group/
CivicScience. (2023). Popularity of celebrity cosmetics brands in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1450876/popularity-of-celebrity-cosmetics-brands-in-the-us-by-age-group/
CivicScience. "Popularity of Celebrity Cosmetics Brands in The United States in 2023, by Age Group." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1450876/popularity-of-celebrity-cosmetics-brands-in-the-us-by-age-group/
CivicScience, Popularity of celebrity cosmetics brands in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1450876/popularity-of-celebrity-cosmetics-brands-in-the-us-by-age-group/ (last visited December 23, 2024)
Popularity of celebrity cosmetics brands in the United States in 2023, by age group [Graph], CivicScience, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1450876/popularity-of-celebrity-cosmetics-brands-in-the-us-by-age-group/
