During a 2024 survey, it was found that both among marketers who had used AI extensively and among these who only had first experiences with AI, it was used most intensively in communication and/or performance-related tasks. The lowest level of usage was reported in marketing controlling.
Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment
* Level of usage on a scale from 1 to 5, where 1 means "no usage at all" and 5 means "intensive usage."
The source does not provide information on the type of survey used or a date of survey. The date provided is the release date.
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Brand Science Institute. (January 24, 2024). Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1450871/use-ai-marketing-germany/
Brand Science Institute. "Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment." Chart. January 24, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1450871/use-ai-marketing-germany/
Brand Science Institute. (2024). Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1450871/use-ai-marketing-germany/
Brand Science Institute. "Usage of Artificial Intelligence (Ai) in Marketing in Germany as of January 2024, by Segment." Statista, Statista Inc., 24 Jan 2024, https://www.statista.com/statistics/1450871/use-ai-marketing-germany/
Brand Science Institute, Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment Statista, https://www.statista.com/statistics/1450871/use-ai-marketing-germany/ (last visited December 22, 2024)
Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment [Graph], Brand Science Institute, January 24, 2024. [Online]. Available: https://www.statista.com/statistics/1450871/use-ai-marketing-germany/
