Usage of AI in marketing in Germany 2024, by segment

Published by Statista Research Department, Feb 19, 2024
During a 2024 survey, it was found that both among marketers who had used AI extensively and among these who only had first experiences with AI, it was used most intensively in communication and/or performance-related tasks. The lowest level of usage was reported in marketing controlling.

Usage of artificial intelligence (AI) in marketing in Germany as of January 2024, by segment

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Source

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Release date

January 2024

Region

Germany

Survey time period

as of January 2024

Number of respondents

296 respondents

Special properties

among marketers

Supplementary notes

* Level of usage on a scale from 1 to 5, where 1 means "no usage at all" and 5 means "intensive usage."
The source does not provide information on the type of survey used or a date of survey. The date provided is the release date.

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