A survey that is easy to take is the most important factor for all generations when it comes to completing a survey. Two thirds of all adults between 18 and 77 years said that this factor made it more likely for them to complete a survey. Moreover, the inclusion of images was more important to Gen Z than other generations, but simultaneously, text-only was also more important to Gen Z than other generations
Factors making people more likely to complete a survey worldwide in 2024, by generation
Characteristic
All adults
Gen Z
Millennials
Gen X
Boomers
Survey is easy to take
66%
62%
67%
67%
65%
Survey will be used to inform product or service development
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MarketingCharts. (February 13, 2024). Factors making people more likely to complete a survey worldwide in 2024, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1450859/factors-boosting-survey-completion-world-generation/
MarketingCharts. "Factors making people more likely to complete a survey worldwide in 2024, by generation." Chart. February 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1450859/factors-boosting-survey-completion-world-generation/
MarketingCharts. (2024). Factors making people more likely to complete a survey worldwide in 2024, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1450859/factors-boosting-survey-completion-world-generation/
MarketingCharts. "Factors Making People More Likely to Complete a Survey Worldwide in 2024, by Generation." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1450859/factors-boosting-survey-completion-world-generation/
MarketingCharts, Factors making people more likely to complete a survey worldwide in 2024, by generation Statista, https://www.statista.com/statistics/1450859/factors-boosting-survey-completion-world-generation/ (last visited November 21, 2024)
Factors making people more likely to complete a survey worldwide in 2024, by generation [Graph], MarketingCharts, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1450859/factors-boosting-survey-completion-world-generation/
