Leading celebrity beauty brands worldwide 2023, by number of Instagram followers

Published by
D. Petruzzi,
Feb 21, 2024
In 2023, the leading celebrity beauty brand by number of Instagram followers was Kylie Cosmetics by Kylie Jenner, followed by nearly 26 million Instagram users. Fenty Beauty by Rihanna ranked second, with over 12 million Instagram followers within the measured period.

Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source does not specify the date of publication. Date of release is date of consultation.

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