In 2023, the leading celebrity beauty brand by number of Instagram followers was Kylie Cosmetics by Kylie Jenner, followed by nearly 26 million Instagram users. Fenty Beauty by Rihanna ranked second, with over 12 million Instagram followers within the measured period.
Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cosmetify. (February 14, 2024). Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1450854/leading-celebrity-beauty-brands-worldwide-by-number-of-instagram-followers/
Cosmetify. "Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers." Chart. February 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1450854/leading-celebrity-beauty-brands-worldwide-by-number-of-instagram-followers/
Cosmetify. (2024). Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1450854/leading-celebrity-beauty-brands-worldwide-by-number-of-instagram-followers/
Cosmetify. "Leading Celebrity Beauty Brands Worldwide in 2023, by Number of Instagram Followers." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1450854/leading-celebrity-beauty-brands-worldwide-by-number-of-instagram-followers/
Cosmetify, Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers Statista, https://www.statista.com/statistics/1450854/leading-celebrity-beauty-brands-worldwide-by-number-of-instagram-followers/ (last visited December 22, 2024)
Leading celebrity beauty brands worldwide in 2023, by number of Instagram followers [Graph], Cosmetify, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1450854/leading-celebrity-beauty-brands-worldwide-by-number-of-instagram-followers/