In 2023, a survey showed that India was the country in which the most e-shoppers had subscriptions for health supplements. Around 46 percent of online consumers had an online subscription to supplements in India. The global average was only roughly 34 percent.
Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country
Characteristic
Share of respondents
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The survey included shoppers from 23 countries across the world including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA.
All six major global markets were covered: Europe, North America, LATAM, MENA, SSA and APAC.
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DHL Group. (October 19, 2023). Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1450805/worldwide-share-online-health-supplements-subscriptions-by-country/
DHL Group. "Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country." Chart. October 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1450805/worldwide-share-online-health-supplements-subscriptions-by-country/
DHL Group. (2023). Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1450805/worldwide-share-online-health-supplements-subscriptions-by-country/
DHL Group. "Share of Shoppers Who Have An Online Subscription for Health Supplements Worldwide in 2023, by Country." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1450805/worldwide-share-online-health-supplements-subscriptions-by-country/
DHL Group, Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country Statista, https://www.statista.com/statistics/1450805/worldwide-share-online-health-supplements-subscriptions-by-country/ (last visited August 25, 2024)
Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1450805/worldwide-share-online-health-supplements-subscriptions-by-country/