Share of e-shoppers with health supplements subscriptions in 2023, by country

Published by Statista Research Department, Oct 9, 2024

In 2023, a survey showed that India was the country in which the most e-shoppers had subscriptions for health supplements. Around 46 percent of online consumers had an online subscription to supplements in India. The global average was only roughly 34 percent.  

Share of shoppers who have an online subscription for health supplements worldwide in 2023, by country

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Release date

October 2023

Region

Worldwide

Survey time period

2023

Number of respondents

11,500 active online shoppers

Supplementary notes

The survey included shoppers from 23 countries across the world including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA.

All six major global markets were covered: Europe, North America, LATAM, MENA, SSA and APAC.

Date of release is the date of access. 

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