According to a study conducted in 2023, the United Arab Emirates was deemed the country with the highest share of consumers engaging in cross-border online shopping for health supplements. In the UAE, around 26 percent of online shoppers purchased supplements across borders. India closely followed, with a quarter of the respondents, whereas approximately 22 percent of consumers in China and Nigeria procured health supplements from foreign online retailers.
Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country
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The survey included shoppers from 23 countries across the world including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA.
All six major global markets were covered: Europe, North America, LATAM, MENA, SSA and APAC.
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DHL Group. (October 19, 2023). Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group. "Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country." Chart. October 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group. (2023). Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group. "Share of Online Shoppers Purchasing Health Supplements Cross-border Worldwide in 2023, by Country." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/
DHL Group, Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country Statista, https://www.statista.com/statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/ (last visited August 25, 2024)
Share of online shoppers purchasing health supplements cross-border worldwide in 2023, by country [Graph], DHL Group, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1450804/share-online-cross-border-health-supplements-shoppers-by-country/