Automotive industry ad spend in Germany 2023, by medium

Published by Statista Research Department, Feb 15, 2024
In the first half of 2023, the automotive industry in Germany invested roughly 250 million euros in TV advertising. Meanwhile, online automotive advertising and print automotive advertising amounted to 118 million euros and 112 million euros, respectively.

Advertising spending of the automotive industry in selected media in Germany in 1st half 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

August 2023

Region

Germany

Survey time period

H1 2023

Special properties

includes passenger cars, company/branding, vehicle accessories, and others

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TV advertising in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TV advertising in Germany

Market overview

5

Market leaders

6

Segments

6

Consumer insights

6

Further Content: You might find this interesting as well

Topics

Advertising in PeruSocial media usage in PeruInternet usage in PeruE-commerce in PeruEconomy of Peru
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.