During a survey carried out in summer 2023, 71 percent of responding representatives of German online media agencies stated that they believed that retail media would be very important in the coming five years. A year earlier, the share stood at 66 percent.
Importance of retail media in the future according to media agencies in Germany in 2022 and 2023
Characteristic
2022
2023
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BVDW (FOMA). (September 20, 2023). Importance of retail media in the future according to media agencies in Germany in 2022 and 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1450784/importance-retail-media-germany/
BVDW (FOMA). "Importance of retail media in the future according to media agencies in Germany in 2022 and 2023." Chart. September 20, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1450784/importance-retail-media-germany/
BVDW (FOMA). (2023). Importance of retail media in the future according to media agencies in Germany in 2022 and 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1450784/importance-retail-media-germany/
BVDW (FOMA). "Importance of Retail Media in The Future According to Media Agencies in Germany in 2022 and 2023." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1450784/importance-retail-media-germany/
BVDW (FOMA), Importance of retail media in the future according to media agencies in Germany in 2022 and 2023 Statista, https://www.statista.com/statistics/1450784/importance-retail-media-germany/ (last visited August 25, 2024)
Importance of retail media in the future according to media agencies in Germany in 2022 and 2023 [Graph], BVDW (FOMA), September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1450784/importance-retail-media-germany/