Importance of retail media according to media agencies in Germany 2022-2023

Published by Statista Research Department, Feb 14, 2024
During a survey carried out in summer 2023, 71 percent of responding representatives of German online media agencies stated that they believed that retail media would be very important in the coming five years. A year earlier, the share stood at 66 percent.

Importance of retail media in the future according to media agencies in Germany in 2022 and 2023

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Sources

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Release date

September 2023

Region

Germany

Survey time period

July 4, 2023 to August 4, 2023

Number of respondents

32 respondents

Special properties

among the member of the FOMA (Fachkreis Online-Mediaagenturen) (an online media agency advocacy group)

Supplementary notes

The source does not provide information about the percentage points missing to a 100 percent.

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