Consumers' measure against agricultural challenges in Japan 2023

Leading measures to address agricultural challenges according to consumers in Japan as of October 2023

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Release date

January 2024

Region

Japan

Survey time period

September 14 to October 22, 2023

Number of respondents

2,875 respondents

Age group

18 years and older

Special properties

answers were collected by mail or online; respondents were Japanese nationals

Method of interview

Questionnaire

Supplementary notes

Original question: "The number of farmers in Japan is currently 1.2 million, but it is likely to decline to 300 thousand in the next 20 years, posing challenges in maintaining current agriculture. As we face these challenges, what do you think we can do as consumers?"
Multiple answers allowed.

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