Share of e-shoppers with beauty subscriptions worldwide in 2023, by country

Published by Statista Research Department, Oct 9, 2024
In 2023, a survey showed that Malaysia and India were the top countries for e-shoppers with subscriptions to beauty products. Around six out of ten consumers in both countries said that they subscribe to beauty products. South Africa was next with 58 percent and Thailand was third with 54 percent.

Share of shoppers who have an online subscription for beauty products worldwide in 2023, by country

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Release date

October 2023

Region

Worldwide

Survey time period

2023

Number of respondents

11,500 active online shoppers

Supplementary notes

The survey included shoppers from 23 countries across the world including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA.

All six major global markets were covered: Europe, North America, LATAM, MENA, SSA and APAC.

Date of release is the date of access. 

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Topics

Beauty and personal care e-commerce in the UKE-commerce in the United Kingdom (UK)Beauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwideFragrance e-commerce
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