According to a survey about sustainable consumption conducted by Rakuten Insight in Asia in December 2023, around 82 percent of respondents in Vietnam were willing to pay more for products that are sustainably produced, packaged, and environmentally friendly.
Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Survey question: "Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"
Number of respondents in: Hong Kong - 3,252; Indonesia - 11,099; India - 29,898; Japan - 378; South Korea - 6,235; Malaysia - 10,477; the Philippines - 10,944; Singapore - 5,297; Thailand - 16,838; Taiwan - 11,917; and Vietnam - 3,445.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (January 31, 2024). Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight. "Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight. (2024). Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight. "Share of Consumers Willing to Pay More for Sustainable Environmentally Friendly Products in Asia as of December 2023, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight, Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory Statista, https://www.statista.com/statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/ (last visited July 22, 2024)
Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/